The sales of smartphones about to exceed those of the traditional mobiles in France

The sales of smartphones about to exceed those of the traditional mobiles in France
At the time of the first five months of the year, the sales of smartphones leaped of 80% over one year, according to the last assessment of GfK.

The “switch” is for soon. According to last figures' of GfK on the electronic sales of products in France, the sales of smartphones should exceed the traditional sales of mobiles by the end of the year. A first.

It should be said that the passion for these intelligent and connected terminals does not grow blurred. According to the institute of studies, their sales flamed of 80% over the first five months of the year to 3,8 million units. A contrario, the traditional deliveries of mobiles move back of 15% over the same period in volume and of 40% in value.

Jump of the dedicated accessories

It should be said that the multiplication of the offers at the operators, the fall of price of the associated fixed prices and especially, the fall of price of the terminals with the emergence of models of entry of range (139 euros on average with subsidy), give wings to this segment.

On the whole, at the end of the year, GfK counts on 11,9 million smartphones past against 11,8 million for the others.

According to figures' of Google, one counts in our country 14 active million smartphones, the rate of penetration of the Mobile Internet reaches the 27%. iOS (iPhone) arrives at the head (35% of the guarantors), in front of Android (24%) and Blackberry (11%).

These smartphones contains on average 28 applications including 5 paying. Ten is really used over one month.

It is also interesting to note that the success of the smartphones “overflows” on that of the accessories. Thus, the sales of helmets increase by +8% since the beginning of 2011 and the sales of accessories flame of 30%.
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