According to several sources, the world number one of the mobiles would have appreciably made lower the prices of some of its smartphones.
Difficult to remain serene at Nokia. Whereas the pressure of the shareholders is done increasingly strong and that its shares of market melt like snows with the sun, Finnish tries to accelerate his phase of transition around Windows Phone, considered by the direction the Graal Saint vis-a-vis Android and iOS.
While waiting for that this strategy is set up (end of the year as soon as possible), Nokia breaks its practices by actuating the lever of the current prices of its smartphones. Thus, according to two sources of the sector quoted by Reuters, the world number one of the mobile reduced the price of certain models since the beginning of July.
One of the sources affirms that the model headlight of the group, N8 (to read our test), as well as C7 as well as E6 (to read our test) will know the heavy falls of price, from approximately 15%. The other falls will be weaker, specified the two sources.
15%
“It do not have there a very large reduction for each model, but these reductions, made on the whole of the range, that had been seen more since very very a long time”, said one of the sources which works for a European operator.
On his side, a spokesman of Nokia judged that modifications of price did not have anything unusual. Let us recall that in the first quarter, Finnish saw his share of market being inserted of 5,5 points over one year with 25,1%.
It is the worst performance of the sector and the worst share of market of Nokia since the sales of mobiles are measured (1997). In Western Europe, Samsung A even doubled, a first.
Remain that Nokia will not be able to be transformed into a few months. And of the financial losses and shares of market are still to envisage. “The switch towards Windows Phone 7 cannot be done in one month”, explained us Olivier Lagréou, team leader Marketing Products at Nokia. “Much from products will leave the next year, with Symbian Anna but also with other versions much more innovating. There is the heavy one in preparation ", promised the person in charge.
Several evolutions are awaited for the next months and years in parallel of first Windows Phone. “There will be an offer doubles Symbian/Windows Phone with shares equal to at the end of 2012, but this last gradually will be essential”, explains Olivier Lagréou.
To actuate the lever of the prices could thus constitute a tool to accompany this passage and to limit the damage of a competition which it does not lower the rate/rhythm: Galaxy family at Samsung, new iPhone etc…
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