Mobile payment: Public garden gives itself the means of its ambitions

Mobile payment: Public garden gives itself the means of its ambitions
the platform of Jack Dorsey (Twitter) has just raised the tidy sum of money of 100 million dollars to accompany its development.

At the hour when the projects of mobile payment via technology NFC multiply and whereas the terminals equipped with compatible modules soon will flood the stores, the specialists in the alternative solutions do not lower the arms.

It is the case of Public garden, the start-up of Jack Dorsey (Twitter founder). Let us recall that this platform is a service of microphone-payment, intended to function on the terminals mobile (iPhone and Android) and fixes connected to Internet.

The act of purchase is done via a small case (the Public garden reader) connected on the catch jack and taking on board a banking card reader for transactions of a maximum amount of 60 dollars.

4 million dollars of transactions

the user must download an application allowing the transmission, the security of the data as well as the emission of receipts sent by e-mail and SMS. Other innovations of the service: the user can be identified by his photograph and to use his smartphone with touch screen to sign the authorization of the transaction.

Last April, whereas its mini-reader of bank card was referred in 235 American Apple Store like on the shop in US line, the start-up received the support determining of Visa.

The giant of the bank card entered to the capital of Public garden for an amount not revealed and obtained in exchange a seat with the advisory council of the company. For Public garden, the support of Visa will bring the guarantee necessary to conquer a greater number of customers and in particular the 27 million American TPE to him which do not accept the bank cards.

Today, Square announces a new lifting of funds of 100 million dollars near the funds of investment Kleiner Perkins, what to develop the start-up with height of more than one billion dollar.

It should be said that the firm needs means to perennialize its offer with side the vague NFC (with in particular Wallet de Google) and other the multitude of concurrent offers like that of PayPal. To date, Square asserts 4 million dollars of transactions per day against 2 million a few months ago.

Since its creation in February 2009, the Californian company thus raised 165 million dollars, near various investors of which the French Xavier Niel, owner of Iliad (Free).

In addition to these new means, it should be noted that Larry Summers, ex-adviser of President Barack Obama, was named with the board of directors.