The Platform of Thomas Husson, Forrester - the future of the mobile will pass by the context Aujourd'hui
user, I meet few professionals who develop numerical strategies by using the context of the consumer like a lever, and which benefit from this extraordinary technology integrated into the smartphones. Even fewer are those which anticipate the tomorrow appropriatenesses, those in which the technological innovation will play an essential part.
Indeed, the standards like the GPS or the NFC, embarked in the mobile telephones will become the standard, but of new sensors as the barometers will provide even more information on the environment of the user.
The telephones also will behave like modems, relaying or interpreting information starting from other apparatuses, provided with sensors. Combined with advanced processors multi-heart and technologies media high definition, displacements, the voice and the touch completely will redefine the user interface.
For the consumer good persons in charge, this new experiment mobile opens the way with many development appropriatenesses of new services.
In a few years, the divorce between the mobile and the PC will have been marked. The last smartphones make the same thing today that a PC, but has the potential to go even further.
Who knows you best?It is thus for example, which the sensors and others technological projections will be able to detect altitude, to analyze the rate of heartbeat or the blood alcohol content by the breath and to make it possible a hiker to calculate his speed of progression and to be assisted in its navigation. This information opens the way with new services.
The produced persons in charge must take the leadership of the development of its new offers. More and more, the voice and displacements will control the apparatuses and the applications. They will be a very new generation products and services available on the mobile platforms which will not come from Internet.
These new services, parce what they will have been conceived for the mobile, will be capable to integrate new options. Because finally, which knows you best? Your mobile telephone! And why?
Because it will become the apparatus of which you will be used for yourselves to interact with your environment, your hotel room, your discount card, your television set, your program of gym, your bank, the ticket machine, your refrigerator, your car, your tennis shoes, in short, all that surrounds you.
You will not have any more a secrecy for your mobile telephone. Of course, but quid of our private life? I am convinced that in the long term, the consumers voluntarily will share more information provided that they profit from really personalized experiments.
They will receive more and more contents personalized according to their environment. The Internet will not be any more one mechanism of “sweater” where one reaches contents at a fixed place, but goes will be transformed into “push” in which information is automatically updated and personalized according to the behavior and of the immediate environment of the consumer.
Like our personal life operates by remote control, the mobile telephone will become at the same time a transmitter and a receiver of physical and numerical experiments.
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