Orange will push certain services of Google in Africa, by SMS

Orange will push certain services of Google in Africa, by SMS

the two groups sealed a partnership around the diffusion of services by textos. They will be deployed with the whole of the Orange network in Africa and in the Middle East.

Africa is a gold mine for the Mobile telephony which quickly developed thanks to the absence or to the obsolescence of the fixed networks. Thus, on the continent, the rate of penetration of the Mobile reaches already 62,5% (according to Idate) against 1,4% for the high flow.

France Telecom was not mistaken there by multiplying the acquisitions of a holding in local operators. The French operator counts from now on more than 60 million customers on the continent. But the group intends to go further, in particular in the Mobile services.

Free SMS

After having launched Orange Money, the operator joined Google (a first) for on the one hand “facilitating the launching of the innovating services suggested by Google everywhere in Africa by using infrastructure SMS of Orange. And in addition to make it possible to the Orange customers to use the services of Google to remain in contact via SMS “.

Concretely, it is a question of making forward certain services of Google by channel SMS, the smartphonesand the networks high flow Mobile being obviously a still rare food product in Africa. The SMS, functions to him with the networks of first generation, the famous GSM.

With Google SMS, the customers Mobile in Africa will profit from a broad range of services such as “Gmail SMS Chat” for example, service of cat in real time using the SMS.

Technically, “Gmail SMS Chat allocates with the Gmail users a capital of free SMS which they can send to the Orange customers of their choice. This capital increases by five SMS each time the customer Orange recipient of the initial SMS answers in his turn.

The Gmail user can also add an Orange customer to his contacts and launch a cat with him, even if this one does not have a Gmail account. For the Orange customers, this service is free and without subscription; the messages sent at the time of a cat are invoicees with the normal tariff of a SMS “, explains France Telecom.

Already launched in Senegal (700 000 users), the service is open today in Uganda and in Kenya, then will be wide in the next months in Cameroun, the Ivory Coast, Guinea Conakry and Niger before being deployed, in the entirety of the countries where the group operates in Africa. The service will be also tested in Egypt (Mobinil).

The operator also specifies that this launching constitutes a first stage. The two partners think indeed of the manner of making available from other services offered by Google.

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