Bouygues Telecom wants to allure “the digital native ones” with B&YOU

Bouygues Telecom wants to allure “the digital native ones” with B&YOU

The offer is without engagement and wants to be before-all Community. It aims at “generation Internet” but with conditions of use which risk to disappoint it.

Vis-a-vis the multiplication of the offers of the MVNO or of SFR on the mobile: broken prices, offers without engagement, altered fidelity…, Bouygues Telecom (which must also anticipate the arrival of Free Mobile) decided to counter-attack.

As usual in the operator, one decided to innovate by marketing. After having been the first to launch the fixed prices or the quadriplay, number 3 of the market will launch on July 18 a specific and autonomous mark dedicated to “generation Internet”.

How is this target defined? According to Bouygues Telecom they are consumers “accustomed to go to seek in line of the solutions to their questions, to exchange about forums, able to parameterize to them smartphone almost as quickly as a professional, able in a word to control and to adapt really technologies which they use”.

The operator their A thus concocté a mark to measure baptized “B&YOU” and based on their Community uses. Thus, “all is feasible on Internet: the inscription, all acts daily… including the cancellation. If a user has a question, it is the community which answers him. All the fixed prices are without engagement. They are the users who build B&YOU by their suggestions ", explains BouyguesTel.

Except fixed price

Concretely, to stick to waitings of this target the entirety of the acts customers is done on line, on the site of the operator: subscription, visualization of consumption, declaration of loss or flight… including cancellation.

In addition, L '' user can preserve his preceding telephone or buy new whose cost is equivalent to the cost price for Bouygues Télécom. The deliveries and returns of materials are done by postal way, then soon via points relay.

When the user declares a breakdown of his telephone, it will have the possibility of being made lend a mobile of the same operating system (Android, Apple OS or Blackberry) if it wishes it (service available to the second six-month period).

Side community, the contributors of B&YOU will see themselves allotting points which will make it possible each user to measure if the answer to its question comes from a neophyte or an experienced user (cf principle of the levels in the video games on line), to reach certain privileges, being able to go until being selected for the next communication campaign, to be invited to a reflexion on the evolution of the offer and to even see themselves proposing in priority the job offers of B&YOU.

“The Community mutual aid is an essential pillar of model B&YOU”, explains the operator. “The Web site provides spaces collaboratifs intended to facilitate the mutual aid and to animate the community. It was conceived to make it possible to the users to exchange their easy ways, to subject their problems and of advising the others. A “community to manage” also intervenes in order to bring a complementary lighting and to structure the base of knowledge. Un espace a également été aménagé spécifiquement pour permettre aux utilisateurs d'apporter suggestions et conseils afin de contribuer à l'amélioration des offres".

On retrouvera également l'univers B&YOU sur Facebook, Twitter, et YouTube.

L'approche est originale. Mais l'offre tarifaire, agressive, pourrait néanmoins décevoir. Deux forfaits sans engagement sont proposés :

- appels (VoIP incluse) / SMS / MMS et Wi-Fi illimités 24h/24 : 24,90€ / mois ;

- appels (VoIP incluse) / SMS / MMS et Wi-Fi illimités + internet 3G+ : 36,90€ / mois.

Bonnes nouvelles, les prix sont bas et s'approchent de ceux des MVNO, par ailleurs la voix est illimitée (129 correspondants) et la VoIP est incluse dans les deux offres.

Mauvaise nouvelle, la 3G+ est limitée à 500 Mo par mois dans la seconde. Surtout, en cas de dépassement, le débit n'est pas bridé. BouyguesTel facture le Mo supplémentaire à 0,05 euro/Mo.

For more information and for to know all the innovations and news of the mobiles consulted mobile9

http://phone-mobile9.info