Nokia could present its first Windows Phone on October 26

next Nokia World Conference will take place in next October. The occasion to clarify a still opaque strategy and to present the first smartphones Windows Phon?

Vis-a-vis the pressure of the market, shareholders and competition, Nokia must accelerate the movement. Whereas Finnish had initially indicated that his first Windows Phone, supposed to start again it on the market of the smartphones were waited for 2012, it now evokes the end of the year to launch out.

Victor Saeijs, the vice-president of Nokia Europe, thus declared that the first models will arrive at the 4th quarter in 6 European countries. It is about Germany, England, Spain, France, Italy and of the Netherlands. Saeijs would have in particular quoted the Netherlands, which have the highest rate of penetration of smartphones (80%), like a priority market.

This period fall at the time from Nokia World Conference. This one will open its doors next on October 26 and the diary of the event comprises a section “To Be announced”. One did not have any more to agitate the fabric which put on this date for an official presentation of the first (or first Windows Phone Mango).

The stake is important. Whereas Android swallows the shares of market and that Apple prepares a iPhone 5, Nokia collapses. In the first quarter, Finnish saw his share of market being inserted of 5,5 points over one year with 25,1%. It is the worst performance of the sector and the worst share of market of Nokia since the sales of mobiles are measured (1997). In Western Europe, Samsung A even doubled, a first.

Acceleration of the exits

In addition to this offensive with Microsoft (which according to forecasters' should be paying), Nokia is awaited on its strategy which appears increasingly opaque. Whereas the investments are related to Windows Phone, the manufacturer launched there is a few days a first model under MeeGo.

It will be a question of knowing so yes or not, Nokia intends to continue on this ground or if, as much think it, MeeGo will remain at this stage (at least for the smartphones). But then, which will buy a smartphone of which the system is dedicated more not to be developed?

The group will have to also clarify the situation around Symbian, following the transfer of the management of OS to Accenture. According to last known elements', Nokia will ensure the updates of Symbian “at least until 2016”. But for which and why make? Will the emergent countries be been useful in priority?

“The switch towards Windows Phone 7 cannot be done in one month”, explained us Olivier Lagréou, team leader Marketing Products at Nokia. “Much from products will leave the next year, with Symbian Anna but also with other versions much more innovating. There is the heavy one in preparation ", promised the person in charge.

Several evolutions are awaited for the next months and years in parallel of first Windows Phone. "Il y aura une offre double Symbian/Windows Phone à parts égales à fin 2012, mais ce dernier va progressivement s'imposer", explique Olivier Lagréou.

Du côté de Windows Phone justement, Jo Harlow, vice présidente chez Nokia pour les smartphones a souligné que l'objectif était bien de lancer un nouveau modèle "au rythme d'un tous les deux ou trois mois".
Il s'agit d'occuper le terrain, une stratégie qui a cruellement fait défaut au finlandais dont les sorties de smartphones haut de gamme ont toujours été très (trop) espacées.

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