Exploiting the network of Bouygues Telecom, this newcomer would have the statute of “Full MVNO”, allowing him a technical independence and marketing.
It will be necessary to take into account a new MVNO in France. Lycamobile, English operator already present in eleven countries, thus unloads in our regions through the network of Bouygues Télécom.
The offer wants to be simple and especially exclusively based on prepaid. No fixed prices thus nor of mobile Internet. Refills of 5, 10, 20 and 30 euros will be marketed in various points of sale of which the Relay points.
From 1,2 centime the minute
the tariff wants to be aggressive since the minute of communication returns only 1,2 centime from euro (for incoming calls subscribers of the MVNO) to 12 centimes towards the mobiles of the other operators. The calls towards the fixed lines are invoicees 5 centimes the minute. The SMS is invoiced 9 centimes the unit.
Not interesting, Lycamobile would have obtained the statute of Full MVNO, according to the Express train. This statute of dégroupé mobile operator makes it possible to gain in independence with respect to its supplier.
For that purpose, the virtual operator must invest in equipment networks like IN (Intelligent Network) and the essential HLR (Home Register Hiring) which makes it possible to widen the marketing possibilities by taking the complete control of the subscriber and chart SIM.
Remain that the investment is assembled to several tens of million euros per annum. In France, only Virgin Mobile (1st virtual operator of the market with nearly 2 million customers) had launched out in this adventure.
The strong presence of Lycamobile in the world, more than 6 million customers, thus enabled him to have the means of its ambitions.
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